Aston Martin launches AMR sub-brand

Aston Martin Vantage AMR more money more motorsport vibes

Both can be had with either a sequential automated-manual seven-speed gearbox, or optional six-speed manual for the V8, seven-speed for the V12. Now, the British marque has finally revealed a couple of production models bearing the AMR badge.

Previewed by a concept at the Geneva Motor Show back in March, Aston Martin's new AMR sub-brand of more focused cars is kicking off with the Vantage AMR now being shown in its entire production splendor. In finishing salon used materials such as leather and Alcantara black and brown. Inspired by the company's entry in the FIA World Endurance Championship, the special edition gets a racy body with a plethora of carbon fibre bits and bobs.

There is also an optional grey-green and lime colour to choose, with enamel Union Jack emblems emblazoned on the body to commemorate last year's championship-winning GTE vehicle - a no cost option. Both V8- and V12-engined cars are available; the latter is the most exclusive, accounting for just 100 of the total 300 examples to be built.

From the outside, both cars look almost identical to the V8 and V12 Vantage S, lacking the more aggressive body addenda of the AMR show cars.

The vehicle can also be specified with forged aluminium wheels that take their honeycomb design from the Vantage AMR Pro concept seen at the Geneva motor show last March. There is also a choice of three different finishes for the the V8's five-spoke alloy wheels and the V12's 10-spoke alloy wheels.

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There's a range of exterior colour options, but each of them is twinned with its own distinct interior design scheme.

Prices for the new Vantage AMR will start at £97,995 in the United Kingdom and €126,995 in Europe, the vehicle will be made available in both Coupe and Roadster versions and it will launch in quarter four.

If the loud paint jobs and graphics aren't enough of a statement, buyers can add an AMR Aero Kit - fixed rear wing, big lip spoiler and sill extensions - a titanium exhaust and forged AMR wheels.

On sale in the fourth quarter of 2017 pricing in the United Kingdom for the V8 AMR begins at £97,995 (A$165,000).

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