Whole Foods CEO says brand's standards intact under Amazon

Amazon hopes that the move will help differentiate Whole Foods from other grocers.

Mackey spoke at a town hall with Whole Foods employees after the deal was announced late last week. Mergermarket's Lim says the first challenge for Amazon is how to successfully run a physical supermarket chain.

The Whole Foods Market in Midtown New York is seen on June 16, 2017. "We just had these big grins on our faces, like, 'These guys are awesome'". "And it was like, 'This is gonna be so incredible'".

"There'll be a Whole Foods dream merging in with an Amazon dream", Mackey said. And buying Whole Foods would give Chief Executive Officer Jeff Bezos a ready-made cadre of customers.

"Kroger would have to pay in stock, and their stock has been hurting", giving them less leverage to get into a protracted bidding war with Amazon, Culpepper said. And- these guys are really smart people. "They put the customer first in everything they do and think backwards".

Mr. Mackey appeared to jab at the investor pressure Whole Foods has been facing from activist investors including Jana. But Mackey promised a big shift in focus.

What exactly might these innovations be?

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Amazon has been longing for a piece of the action and despite the launch of AmazonFresh over a decade ago, it is an industry that Jeff Bezos has found hard to get into. In December, the tech giant unveiled plans for futuristic grocery stores that don't staff cashiers.

Morgan Stanley analysts have also written in a report that Amazon's acquisition of Whole Foods "creates an entry point to drug delivery" and provides the necessary real estate. The filing contained a transcript of a town hall meeting for Whole Foods employees. Industry observers have said that Amazon may add a selection of discounted, non-organic food to distance the chain from its "Whole Paycheck" nickname. It's gonna be an incredible team for our team member base. It is famous for its willingness to lose money year after year due to low prices and big investments in the company, so long as it is vastly increasing the customer base.

Amazon is considering extending the cost-cutting effort with the no-checkout technology it's developing at its Seattle convenience store, "AmazonGo", according to the person familiar with the matter, who asked not to be named because the plans are private.

In many ways, this result makes sense.

"All stores are not going away, it's just a matter of finding the store/online equilibrium", Credit Suisse analysts said in a note. The company hasn't said whether that thinking changes under Amazon.

"I think the most important aspect of the purchase is that it gives Amazon 440 refrigerated distribution centers in the USA and probably puts their distribution presence within 10 miles of 80% of the population and within 90% of the wealthy population", he wrote in an email to CNBC. More seriously, he said it was too early to discuss these kinds of details, but highlighted that one of Amazon's core values take Whole Foods is likely to embrace is frugality.

"Very few entities could outbid" Amazon, Short said.

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