Was land allotted to Patanjali at a throwaway price, asks HC

Image Adnan Abidi  Reuters

Ramdev also rubbished criticism that the company outsources manufacturing, he said: "Ninety-nine per cent of our products are manufactured in-house". But, as the consumer base shifts to Patanjali brand, the company is confident to break the monopoly and is targetting revenue of Rs 20,000 crore in financial year 2017-18 (FY18).

Addressing a press conference here, Ramdev announced that Patanjali was setting up production units at Nagpur, Noida, Indore and Jammu and Kashmir.

Going forward, in the current fiscal, Patanjali is looking to double its sales at over Rs 20,000 crore.

"We aim to be in leading positions in all categories by the end of next year". In the previous fiscal year, the consumer products business under Patanjali Ayurved contributed Rs 9,634 crore to the turnover.

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Patanjali, said to be worth Rs 10561 crores, would provide a ready-made clientele to the restaurant, aided with Ramdev's vast fan following. Ramdev added that multinational companies would be forced to do a double take on hearing Patanjali's success story.

"We are working on a business plan and branding strategy to enter the restaurant business by serving nutritious and hygienic food", he said.

"In India, FMCG has meant MNCs so far".

With an eye on wider reach, Baba Ramdev said Patanjali plans to double its distribution channels from existing 6,000 to 12,000. Some of the flagship products of the fast growing Patanjali brand are Desi Ghee, Dant Kanti toothpaste, Kesh Kanti shampoo and herbal bath soap and Patanjali Honey. A day after the prime minister inaugurated a research institute run by Patanjali Ayurveda in Uttarakhand's Haridwar, Ramdev refused to be drawn into questions on Modi's presence benefiting his brand, saying Modi was leader of all 125 crore Indians. This is, however, a big relief for the other FMCG players, since Patanjali has already eaten away a major chunk of the market shares of its peers and they would not want to give away their share of the market to Patanjali. Their sales, claim Ramdev, stood at Rs 1,467 crore, Rs 940 crore, Rs 825 core and Rs 574 crore, respectively, in the last fiscal.

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