Amazon Go Store Eliminates Need for Check Out Lines

In the concept store in Amazon's hometown of Seattle, Washington, customers can fill their shopping carts and walk out - with the costs tallied up and billed on their accounts with the USA online giant.

Amazon Go is now being tested by the company's employees at the Seattle location near Amazon's offices, but it will fully open to the public in early 2017.

Amazon Go allows customers to simply "Just Walk Out" (no cashiers, no lines, no wait) using censored technology to charge guests for their purchases upon exit of the store. If they pick up an item they later decide they don't want, putting it back on the shelf removes it from their cart.

The current Seattle-based Amazon Go location is now open only to Amazon employees, but is expected to open to the general public early next year.

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- Hate long lines at the grocery store? The company now has bookshops in San Diego and Portland, Oregon, with locations expected soon in Chicago and just outside Boston. Or as TechCrunch explains, "some combination of sensors, computer vision and deep learning keep track of what's taken off and returned to shelves inside a virtual cart". It sells products that are normally found in a grocery store.

When customers go to leave the store, there is no need to checkout. Shortly after leaving the store, your Amazon account is charged and you're emailed your receipt. The Amazon stores together will count 2,000 in a couple of years by the online retailer's plan.

The retail convenience shops and grocery stores are "part of their secret sauce in terms of all of the different ways in which they can engage the customer in bringing the product to them", Bill Bishop of retail consultancy Brick Meets Click, told the Journal Monday.

To make the process even faster, Amazon says the stores themselves are pretty small, about 18-hundred square feet, so customers can get in and out quickly. "That's because high-quality fruits, vegetables and other fresh foods are emerging as a physical store's best defense against growing competition from Amazon.com Inc".

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